Wednesday, 11 May 2011

Section B: Practice Exam Questions

For each question give yourself 45 minutes to answer.


For realism purposes, answer by hand without using your notes.


I am more than happy to mark anything you give me.



  1. Discuss the importance of cross media convergence and synergy in production, distribution and marketing.

  2. How are institutions and audiences affected by technologies that have been introduced recently at the level of production, distribution, marketing and exchange?

  3. Discuss the significance in the proliferation of hardware and content for institutions and audiences

  4. Discuss the importance of technological convergence for institutions and audiences

  5. What are the issues raised in the targeting of national and local audiences by international or global institutions?

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